Alfredo De Vido | Architects
Troa Cho Boutique - Manhattan, NY
The building chosen by the owner of this boutique as the site for her newest store was located in the Upper East Side Historic District, a Landmarks Preservation Area. Since there was little precedent for a store on the ground floor of a 19th century brownstone, the architects designed an operable display case that visually joins two openings to the store. It is columnar in shape, recalling an earlier era, and supports an illuminated sign carrying the owner's name. The design was deemed appropriate by the New York City Landmarks Commission. The interior employs this same columnar element in the form of free-standing display cases and inset wall panels for clothes hanging. Play gray and yellow finishes provide a subdued backdrop for the designer's clothing.
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